In this Africa in Science (AiS) Mini-Lecture, Dr Sturdivant argues “how young Black children view their racial identities matters, and this is applicable to children of the African diaspora as a whole, as well Africans residing in the continent, as we are all exposed to messages of anti-blackness, due to the colonization, imperialism and the globalization of Western media that promotes Eurocentric beauty standards and anti-Blackness.”